Kirsten Madsen: Pioneering Operational Excellence at San Francisco Federal Credit Union


Kirsten Madsen has distinguished herself as the Chief Operating Officer at San Francisco Federal Credit Union, bringing to the position an exceptional blend of leadership, innovation, and a forward-thinking approach to operational management. With a career that spans over three decades in the financial services industry, Kirsten is celebrated for her resourcefulness, versatility, and commitment to leading high-performance teams to deliver outstanding client service.

Her strategic prowess in developing and implementing innovative strategies has been a cornerstone of her career, significantly enhancing organizational growth and client satisfaction. Kirsten’s expertise in corporate services management—particularly her ability to streamline financial product delivery and ensure superior service—exemplifies her dedication to excellence. This experience is directly relevant to her role at SFFCU, where such skills are crucial for maintaining the highest standards of service and operational efficiency.

Kirsten’s extensive background across various facets of the banking industry has imbued her with a comprehensive understanding of the challenges and opportunities within the financial sector. Her impactful leadership in treasury services and client relationship management underscores her ability to foster client satisfaction and cultivate lasting relationships. These capabilities are invaluable to SFFCU as it seeks to deepen connections with its members and enhance their banking experience.

Moreover, Kirsten’s proven track record in driving business growth, improving customer experience, and leading cross-functional teams speaks directly to her ability to effect positive change within the credit union. Her strategic vision and operational expertise are expected to propel San Francisco Federal Credit Union towards achieving its goals of innovation, inclusivity, and superior member service.

As we observe Women’s History Month, SFFCU takes pride in recognizing Kirsten Madsen’s illustrious career and contributions. Her leadership and vision not only strengthen our executive team but also exemplify the significant impact that skilled and visionary women can have in the financial industry and beyond.

About San Francisco Federal Credit Union: San Francisco Federal Credit Union proudly serves the communities of San Francisco and San Mateo County. For nearly 70 years, SFFCU has focused on the philosophy of “people helping people.” Founded in 1954, its mission is to make a difference in the financial lives of its members and to dedicate time and resources to improving their communities.

As a not-for-profit cooperative, SFFCU’s board members are volunteers. Its earnings are returned to the members by offering savings products with higher returns and loans with lower rates. San Francisco Federal Credit Union is a member-owned financial institution committed to providing quality financial services and products. Founded on the principles of community service and inclusivity, it strives to empower its members and the communities it serves.

For media inquiries, please contact: [email protected].

San Francisco Federal Credit Union

770 Golden Gate Ave
 San Francisco, CA 94102


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