About Us

San Francisco Federal Credit Union proudly serves the communities of San Francisco and San Mateo County. For nearly 70 years we have aligned our focus on the philosophy of “people helping people.” Starting with a humble beginning in 1954 at a kitchen table on Capp Street, to becoming the full-service, multi-branch financial institution we are today, we pride ourselves on making a difference in the financial lives of our members and dedicating time and resources to improving our communities.

As a not-for-profit cooperative, our board members are volunteers; we do not have stockholders demanding higher profits. Our earnings are returned to the membership by offering savings products with higher returns and loans with lower rates.

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Philosophy and Core Values

San Francisco Federal Credit Union believes in strong driving principles to deliver exceptional member service. It is part of our mission to provide genuine, professional advice in a way that makes members feel comfortable and supported.

What is our mission?

We are a high-performing and empowered team of financial professionals serving Bay Area communities by providing innovative solutions that bring peace of mind and financial stability.

Credit Union employees look to our four core values for moral guidance and professional consistency when interacting with members.

Serve More

  • Consistently and enthusiastically deliver exceptional member experiences
  • Educate and proactively create solutions to members’ needs
  • Treat members the way they want to be treated

Partner More

  • Listen, support and respect diversity
  • Collaborate to build effectiveness
  • Encourage positive energy

Own More

  • Follow through on commitments and be accountable
  • Demonstrate integrity in every decision and action
  • Take ownership in the Credit Union’s success

Be More

  • Challenge yourself to seek opportunities for growth
  • Be better than you were yesterday
  • Be part of the solution

San Francisco Federal Credit Union is a not-for-profit, member-owned financial institution. We differ from big banks by offering higher earnings and dividends on deposits accounts, lower interest rates on loans and by charging fewer fees. Plus, members have access to more than 30,000 free ATMs across the country.

For over 65 years our mission has been to make financial life easier for our members and their families. San Francisco Federal Credit Union offers genuine, professional advice in a way that makes members feel comfortable and supported. We invite you to become a member and to take advantage of the many benefits we provide. Membership is open to those who live, work, go to school or worship in San Francisco or San Mateo counties.

Senior Leadership Team

Jonathan Oliver

Jonathan P. Oliver

President & Chief Executive Officer

Jonathan Oliver joined the Credit Union in 2017 and brings over 20 years of banking and financial services experience. In his role as President and CEO, he works closely with the San Francisco Federal Credit Union team and Board of Directors to create strategic plans, set priorities, and ensure the organization is operationally sound. Jonathan holds a Master of Business Administration from Pepperdine University and a Bachelor of Science with a double major in finance and psychology from Portland State University.

Ray Shams

Ray Shams

Chief Lending Officer

Ray Shams joined the Credit Union in 2017, bringing over 30 years of lending and risk management experience. Ray holds a Master of Business Administration from University of La Verne.

Kirsten 2023

Kirsten Madsen

Chief Operating Officer

Kirsten Madsen joined the credit union in 2023 and brings almost 30 years of banking and financial services experience.  In her role as COO, she works closely with multiple departments, including the branches and service center to ensure we are providing our members with exceptional service and solid products and services.  Kirsten holds a Bachelor of Arts degree from the University of California at Berkeley and an Executive Leadership certificate from UPenn Wharton Business School. 

Board Members

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Our story started in 1954 when accountant George Trelut wanted to provide financial security for his family. In support of his fellow city employees, he sought to provide a responsible financial institution where everyone could obtain affordable loans, save money safely and gain a voice in their own financial experiences. Today, we continue to pursue and foster those same ideals.

Ground Breaking


For San Francisco Federal Credit Union, being part of the community means a sense of responsibility to give back, in a variety of ways. We help community members become financially literate by offering numerous free webinars and seminars throughout the year. We help organizations who help the less fortunate by donating – whether it be through clothing or food drives, by donating money to charities or by employees volunteering through our CommunityShare program.

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